The virtual world is getting closer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market has become fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on up until the initiatives driven by market biggies become a reality or may be until 2020.
Online Marketing is actually a concept which became well-liked by Google emerging as the dominant leader inside the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then the real game began. Website Marketing was dubbed to become the procedure of promoting websites online or online medium to drive traffic towards the website or business, and therefore generating leads for your business.
The primary trend of internet marketing before the days of Google was quite simple and was made up of limited procedures to get followed. But, right after the development of the Google era, things changed. People begun to think differently and new techniques of digital marketing came into existence whenever search engines like google, especially Google, started to transform themselves because the blue water navies in the mighty ocean referred to as Internet or the Virtual World. Possible head-on collisions brought on by the evolution of search engine listings were tackled by the introduction of different online marketing techniques. Seo is certainly one one of them.
Seo (SEO) technique was invented when the thought of search engines was first brought to the people in virtual world through the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly since then.
During the initial days of SEO, the keywords or key phrases will be stuffed into the website profusely within the text content as well as the Meta Keywords tag, and also the website would rank searching engines for related keywords. But, through the later stages, as search engines like google evolved, the concept of backlinks (virtual voting system) came into existence plus it was a purely number game. Websites with plenty of keywords stuffed into them with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered with all the emergence of Google.
Google entered the search market using a bang and changed the principles of the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a brand new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content started to rank higher in Google’s search result for respective keywords.
Throughout this evolving era of search engines, webmasters utilized to gather in undisclosed social network forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and offer insights of the Google SE updates. But, this can be forget about followed except for the Black-Hat techniques, which are unethical means of performing search engine optimization, and against the webmaster guidelines supplied by the search engines. The Googler in disguise has emerged in to the outer world with the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more an easy play. It has evolved through the keyword stuffing and quantity days to another era of quality and perfection. Many company owners still feel that anyone having a basic knowledge on SEO and internet or just by studying related content and reading study material can perform seo tasks. But, this myth is not any more alive and search engine optimisation can not be performed as it was being handled through the 1990’s. Since search engines have fsxfwg and possess come a long means by their sophistication, internet search engine optimisation can just be handled by a specialist or an Online Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of data, including analytics.
Thus it can be clearly stated that search engine optimisation is full of quality data gathering, analytics and precision achieved with calculations. Because it is a very competitive world that needs regular data analysis and performance monitoring of sites for related keywords on search engine results, it is better for company owners to go out of all the complexities and headaches to experts, sit back and relax, and expect good quality results.