Fast-casual restaurant concept Freddys Burgers announced today it has opened its first international location in the Dubai Mall. The brand’s second international location is slated to start at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, who can continue to drive Freddy’s growth throughout the Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The training and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has become incredible along with a true testament to the level of passion and commitment they spend on each venture,” said Yousef Khattar, managing director of Tastebuds Group. “It has been a pleasure working alongside the team to make sure that all aspects in the family friendly concept is going to be received well by our guests in Dubai. We have been truly elated to celebrate the opening of Freddy’s first international location, and to be able to bring the taste of Freddy’s authentic steakburgers and frozen custard for the Middle East the first time.”
Freddy’s enduring commitment to providing high-quality, premium products and exceptional service continues to be the driving force behind the brand’s consistent growth domestically, now, internationally. Staying true to its core values, Freddy’s worked to make certain a seamless transition since the concept entered a new country by adapting to the regional culture in different aspects including training protocols, hours of operation, menu items offered and portion size, and others. The Dubai locations will serve the identical premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as their U.S. counterparts.
“As one of the world’s top attractions, Dubai posseses an unparalleled level of hospitality, complimenting Freddy’s deep persistence for providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, V . P . of Training and folks Development. “Identifying which menu items and processes to uphold or alter were critical for our long-term success and additional growth internationally. The Tastebuds team indicates incredible commitment through their extensive learning Wichita, and we’re thrilled to have the privilege of entering a brand new and exciting market. We look ahead to delivering the Freddy’s experience throughout the Middle East.”
Earlier this year, Freddy’s announced its expansion to the nontraditional space the very first time with all the opening of new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a reduced restaurant prototype with the updated kitchen design that maintains volume capacity to allow new and existing franchisees innovative methods to expand their portfolio with the brand. These points of growth for the brand helped lay the foundation for international expansion into the Dubai Mall and Mall of the Emirates.
Freddy’s Frozen Custard & Steakburgers® plans to open greater than 40 restaurants nationwide through the end of 2019. Franchise opportunities remain in areas over the U.S., such as the West Coast, Upper Midwest, Northeast and Florida. For lpbwey details about development opportunities, contact Markus Scholler, V . P . of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering an exclusive mixture of cooked-to-order Freddys Store Hours seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries combined with Freddy’s Famous Fry Sauce® and frozen custard that is freshly churned throughout the day. Today, Freddy’s continues to grow to greater than 300 domestic locations that serve 32 states over the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida and two international locations in Dubai.