Now a much-loved stalwart of the British high street, Sainsbury’s has a long and remarkable history. For nearly 150 years, Sainsbury’s has provided the British public with quality foodstuffs at huge discounts, and has grown to become among the largest supermarket chains throughout the uk.
Featuring its huge network of supermarkets, hypermarkets and convenience stores across the nation, almost everyone in the UK includes a Sainsbury’s close by. Its well-recognised branding has arrived to define the British supermarket experience – but did you know that without Sainsbury’s, supermarkets will be very different towards the evergreen high street features that people know and love today? Actually, without Our Sainsburys, the self-service supermarket might not exist at all.
It is because Sainsbury’s pioneered the notion – in the UK, at least – of getting your very own grocery items and paying when you were able to leave the store. Before this, a store assistant would collect the goods for your benefit. Before self-service stores existed, customers didn’t possess the freedom to browse around supermarkets shelves like they do today.
When Sainsbury’s opened its first self-service store, customers were suddenly capable of shop at their very own pace, and store employees were free to pay attention to serving customers and taking payments. The whole shopping process was quickened significantly, and as the self-service supermarket model required all available stock to become presented, supermarkets became larger – resembling something close towards the Sainsbury’s supermarkets that are so familiar today.
Sainsbury’s was also between the first supermarkets to offer you own-brand goods – this can be supplied in a lower price than goods that were bought-in from third-party manufacturers. But because the manufacturing process was managed by Sainsbury’s itself, the product quality was comparable – or even better – than many national brands. The first Sainsbury’s own-brand product was bacon, which arrived in early 1880s. The modernist-inspired types of the retailer’s own-label goods that were utilized through the early 1960s towards the late 1970s have grown to be recognised as classics in retail graphic design.
John James Sainsbury opened the initial Sainsburys store in Drury Lane, London in 1869. The company soon won over many customers featuring its innovative branding and attention to detail – whilst other stores had saw dust floors and counters made from wood, Sainsbury’s made a higher-class shopping knowledge about mosaic-tiled floors, white walls and marble counters. Sainbury’s created consistency across its brand, years before this is the standard, by installing gold-leaf ‘J. Sainsbury’ signs on its stores. These tactics ecbgwb well, and also the company quickly expanded.
Throughout the Second World War, Sainbury’s – like many other businesses during wartime – fell on hard times. Following the War, however, Sainsbury’s begun to pick up speed again, and by the time it became a public limited company in 1973, it achieved the biggest flotation ever on the London stock exchange.
Today, Sainsbury’s continues to be among the UK’s most favored supermarkets, with its leap into shopping online and commitment to offering fair trade goods, it consistently innovate in to the new century.