If you’re able to start ranking on YouTube, then you should begin with this video or I’m now likely to walk you through exactly choosing the video topics that are going to help your videos rank on YouTube, then you see in the long run I’m likely to show you a bunch of different online resources which will assist you to choose topics for videos without you having to put too much effort into figuring out yourself. If you’re new here I’m Stefan folder, and Video Production Companies In New York educate you on how you can make videos, that’s really awesome just hit subscribe and whatever. Here’s what you need to actually realize about YouTube, it’s a search engine meaning if I am searching for a specific topic, I’ll probably Google it, or YouTube it. And that means that if I’m trying to find something specific, and you have a video on that topic and I find your video and you can become the trusted resource on this topic and I have a whole video about why it’s important to have a YouTube channel in 2020 and also you can check that out here.
The fact is that if you’re already posting videos on YouTube, you know how important it really is to actually rank, otherwise nobody is going to find your videos. It’s not like social networking where it’s just very easy to share. It’s really about having people find your videos when they’re looking for them so there are a few methods you can choose topics that will help you rank on YouTube.
First is to find out what your competitors are performing, and copy them. Now I don’t mean copy them isn’t word for word. I mean, figure out what videos they have got that are performing well and make videos on that topic, but with your own spin. So, how will you do this. Well, first of all you must know what niche you’re in, so let’s just take me as an example, I’m in video creation, I already know my competitors and I know what their channels are therefore I’m likely to look now at a number of them and see what topics are performing really well on their own channels and that’ll help give me ideas of the items kind of video topics I should be creating one of many channels i follow that has many great content is called Primal Video, you can click on their channel.
And if you go to videos, and you search by most popular and you’ll see here which you know lots of his videos have over a million views. Now what’s important to understand is that not every video topics are the same, they have this video which had been, you know, got one million and a half views from three years ago about using kyna master which is actually a app which you can edit videos on but what’s really intriguing for me is the fact this video he made eight months ago has over a million views, his channel has 323,000 subscribers but this video has more than a million views which means it’s a topic that’s searched a great deal, and this video is most beneficial video editing app for Android, 2000 YouTube and i also know that individuals are looking for video editing apps which they can use on the Android, and that’s a topic that potentially I really could make a video on because it’s being searched a lot so that’s one example, taking a look at what your competition are performing finding a topic that their videos are getting a lot of views on and making a video on that topic but creating your personal spin.
One other way to generate video topics that are going to help you rank online, is have a well performing blog articles or written text that’s doing well on your website and turn that in to a video because again you know that people already are searching for it and it’s something which drives traffic to your web page so just why not just create that in a video form, someone who does this really well is Neil Patel, he’s a large digital marketer and then he does lots of SEO and lots of his videos are actually just repurpose blog posts if you’re developing a video on the topic that’s already performing well in a written post and chances are, it’ll do well online, when you accomplish that topic and video form. The 3rd kind of video topic that you can choose that may help you rank on YouTube is in fact to select something which is a trending topic or something that’s gonna be big in the future. So an illustration of this this is I recently dealt with a customer who’s inside the cloud space and then there was a really big change coming at one of the programs that everyone use so I suggested they actually create a video on that topic, you’ll notice that they really ranked number two, right under Microsoft itself because they became available right when it was happening, they became available having a video on the trend that’s really big in the business that they’re in and even though you and that i have never heard about it. Lots of people are looking for it because now it’s a real big topic so like developing a video which they knew would be searched for much and selecting a trending topic, these were actually in a position to rank large number two on YouTube, which can be crazy, plus they just have also like several hundred subscribers along with their YouTube channel wasn’t even being used that frequently so again you don’t must have a lot of subscribers or even lots of views, they have 113 views but that’s like 10 times what they were getting on the other videos because individuals are really trying to find this topic, the 4th way to generate topics which will help you rank on YouTube is simply by getting super specific on a broad topic. Plenty of times individuals will pick a really broad general topic to create a video on. I’ll offer you an example, in the market i work in a lot of times individuals will produce a video concerning how to write a video script, that’s an extremely, really big topic.
And so instead of creating a video on Video Production Companies In New York, I chose to completely really get specific and made a video on how to write a video script for any social networking video now YouTube’s always looking for new videos and they’re always looking to really make it even more specific and a lot more niche, so I created a video on a broad topic but caused it to be super specific to one kind of video If you look in the incognito window to determine if you rank, because you can’t look on regular YouTube, and you’ll see here that crafting a video script, I just rank on the first page nobody was writing on how to write a video script for a social media marketing video, in case you have an extremely, really big topic rather than building a video on the whole topic select a really one small specific part and that will assist you rank, so you’re probably wondering how are you supposed to generate these topics, how are you currently supposed to determine, you know, even where to start. So I’m going to provide you with really great tools you can use within order to achieve this.
The very first is a YouTube search bar itself, all you need to do is start typing in words you know just how to, and will also provide you with a bunch of examples of what folks are in fact searching for so obviously how to save a life the best way to disappear completely, that’s a relevant if I want to take action with video so, just how to video edit the best way to video download how to video upload these are everything which can be being searched online, that i know that when I’m creating a video that people are looking for, they’re more inclined to find it so all you need to do is in fact utilize the YouTube search bar that will help you determine what kind of videos you ought to be creative. The second tool I would recommend is really a paid tool, but it’s really really inexpensive and it’s probably the most powerful tools out there and that’s called keywords everywhere.
Therefore I have a subscription it’s 10 bucks for I think 100,000 searches, it’s a Google Chrome extension so I’ll incorporate a connect to it inside the description below, but when you buy your edits, you can actually search for anything that you want and it will tell you each of the times that folks look for it, how many what keywords are related so for example I would like to do a video about budgeting for any video just how to plan for a video and it’s going to let me know all the information I need to know about how many searches it is from so nobody is trying to find this each month so maybe that’s not this type of great keyword however it does give me a summary of related keywords so video production costs video production price list film budget template people also search for online for video production, it is a fantastic method for me to find out what topics people are looking for and evaluate which kind of topics I would be creating videos on the second tool that you simply can use that will help you determine what video topics you should be creating videos on is actually a free plugin called TubeBuddy I’ll include again a link to that in the description below. But all you want do is download it connect your YouTube channel with it and after that it features a fantastic something called keyword Explorer.
Now this will help check out what individuals are looking for which kind of topics you should be creating, creating a video script. So you’ll see here that it tells you it’s not a great keyword because there are a lot of videos existing on this topic right there’s 18 million videos so probably you’re not going to rank nevertheless they do give you a lot of options that you simply can pick from to consider those keywords so creating a video script for any corporate video that’s definitely something you could produce a video on that even features a better score, and it teaches you that there’s 176 million search engine results which means that there are 176 million videos with this topic again you can make use of this as a way to just kind of go down the rabbit hole of choosing a topic, the greater specific and the more niche you receive the higher. So those are the big resources I would personally use to help you determine what form of video topics you should think of and the way to figure out which ones are likely to actually assist you to rank.
So there you have four various ways that you can think of video topics that are going to actually rank online. Now that you have your video topics and you’re prepared to help make your videos. The next step you have to learn is how you can actually upload them so they rank, and that’s what next week’s video is about. So, if you want to get notified once the video comes out because the subscribe and notification buttons and I’ll view you here next week where I’ll give you each of the secrets you require so that you can rank on YouTube.
So you want to produce a promo video for your business because many people really like watching videos, however, you don’t possess time or budget for it. Great. And it is a video for you today I’m gonna walk you through how you can make a very impactful promo video for your business with simply your phone, as well as a little planning, I’m Steven Felder, and in case you’re an entrepreneur or business owner who wants to master this whole video thing without wasting a long time or money then here is the channel to suit your needs, hit subscribe because weekly I bring you another valuable video that will assist you do just that. Here’s the thing that I’ve noticed about promo videos, people are willing to spend a lot of cash on them but many of them are performing it wrong.
Here’s everything you shouldn’t do with your promo video, you shouldn’t waste time telling me how great you might be. You shouldn’t waste time telling me how great your products or services is. And you also shouldn’t spend at any time attempting to convince me to buy your product or buy your service. So what in case you be putting in your promo video, so you can find four main stuff that we’re going to be covering in this video which can be really going that will help you create the most impactful promo video for the business.
The 4 things we’re going to cover would be the content of the video, how to actually film and create your video, what kind of music or voiceover you should have within your video and ways to edit your video. First of all , you need to be focusing on when you’re planning your promo video is definitely the content, and I’m going to inform you exactly what sort of content you should have within your video and if you don’t have this one sort of content then there’s virtually no point in creating your video in any way. Your promo video has to trigger inside your audience and emotional response here’s the one thing humans don’t make buying decisions based away from rational facts, we believe that somebody’s likely to choose our product or service because it’s the best, or we do the very best work or it’s the most efficient, and it has probably the most benefit. The reality is that humans can make buying decisions based away from emotional triggers, and then we go back and justify our decision with some bit more rational thinking but at the conclusion of the day if you can’t trigger an emotional response within your audience. Not simply will they not remember your promo video but they’re not likely to wind up turning into paying customers or clients.
The second thing I wish to talk about is how to shoot footage to your promo video, so that it can be really boring to just sit and tune in to somebody talk, kind of like this, however you can spice things up with the help of something called B roll, B roll is literally any secondary shots that you will get that footage of anything that you’re describing you’re referring to that isn’t somebody sitting and talking on the camera. For instance, should i was talking about how I make my coffee each day, I wouldn’t just sit here and inform you I might film footage of me actually making my coffee in the morning and drinking it and this could be just something to include a bit bit more visual excitement to the video instead of just me sitting and speaking to you. So, anything that you’re going to discuss in your promo video or whatever story you’re going to tell, make sure that you intend on getting really good simple B roll to help make the video more exciting, I would recommend actually planning your shots beforehand, and if you write yourself a summary of different shots that will be helpful so that you can have when you’re editing, it will have the process a whole lot smoother.
The reason that it’s essential to change your shots, is the fact that people become bored watching the same thing. So make sure that you experiment with different angles or, you know, different times of day which you show people’s faces. Many of these things will get individuals to stick around longer and watch a video for longer and ultimately create an even stronger emotional relationship with your audience. If you would like some tips about how to have the footage which you feel together with your phone look a little bit more professional should you don’t possess the budget to employ somebody to achieve that and check out this video where I walk you through my professional methods for making your videos look awesome directly from your phone.
The 3rd thing that’s important to get within your promo video is awesome music. Now I know that the majority of people don’t watch videos with sound on social media however, if you’re putting this video on the website or a YouTube channel, men and women will watch the sound, and it’s important that the sound really increases the sense of the complete video, so I’ve contained in the description below a lot of different resources where you can find free music but when you search free no copyright music on YouTube, you’ll find a lot of channels that provide this, Personally, i use art list I oh I pay for a subscription for the entire year and i also can download as numerous songs as they want to have many different varieties of music, and this works for me because I make lots of videos but if this is just gonna be a 1 time thing then audio jungle is a very great option simply because you can buy it like one song for $5 and employ it inside your video. So again, there’s free versions, that you don’t need to bother about copyright however, you don’t have as much choices there isn’t as many types and it’s harder to look for, and you hold the ones that you can buy and spend a little bit of income but rest assured that your particular video won’t allow you to get know kicked off with YouTube or Facebook because of not licensing, so be sure that whatever music you decide on, you’re not just having a famous Britney Spears song and putting it on your video because Facebook and YouTube will shut you down.
Don’t use copyrighted music, as well as music, you know you can have Video Production Company NYC so that you don’t necessarily must film yourself talking, you can record your voice telling the tale or reading the script, put bureau on top from it like we just mentioned so you have footage that supports visually what you’re saying. And that’s also really impactful combining the visuals as well as the audio it is going to generate a quite strong emotional response within your audience and also the fourth thing you will need in order to generate an impactful promo video is great editing.
So now you don’t have to be an experienced or trained editor in order to edit your video. In reality, there are lots of free resources nowadays in which you can do this on your pc by yourself. If you’re considering editing rggnvq video by yourself, and you also really just wish to kind of add some simple text and pictures and possibly chop up some of the footage so that it flows nicely, then you definitely should check out this video where I walk you through how to edit your videos employing a free platform online.
Okay, so there you may have it, we’ve covered the 4 things that you require in order to generate an impactful promo video and you have each of the resources readily available. To get started, can’t wait to find out everything you think of, and I’ll view you next week.