Nearing the end of 2016, Google started letting webmasters know about impending changes to their search engine ranking system that would have impact on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes that will impact your website’s organic Search engine optimization rankings within the Internet Search Engine.
The very first item on the list is the one about being sure that your site has a published SSL certificate in position. Now, as far as Internet search rankings go, you will start to be penalized unless you have an SSL certificate in place on your own site.
One of the first moves in this regard already now in position, is the fact unless you come with an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer remember that the web page has not been secured. Clicking on the exclamation mark raises the details from the security infraction. This new item has become already set up on the browser with the January 2017 Chrome “56” browser update.
SSL certificates usually are not an important expense these days and you also can buy them put in place for only about $26 per year in case you are not running an e-commerce site and about $70 or if you are. Google is extremely thinking about customers being protected as they head to websites directed by Google and they would like to make sure that customer data entered on these internet websites is encrypted and a person’s information is kept safe. In this regard, they will likely therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in place. So, if being found by Google organically is important for you, this is a step you need to take together with your site.
Next on the agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has become listening to their complaints. Google has found that popup adds often can cover an entire screen on the mobile phone and can even be hard to get rid of. Thus as Googlebot crawls your webpages and then in particular, your mobile webpages, remember that they will be looking on popup adds with disfavor as well as your page will likely be penalized if popup adds are found.
Google’s move here is because they are seeking to deliver quality content to their search and “AdWords” customers for their advertisers. They are on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose is always to popup an increase sell something. Advertising on the web will begin to change for this reason new internet search engine ranking requirement so if you are seeking to be found and you currently run popups on the pages, you will end up wanting to start doing a bit of rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you for it as opposed to penalizing you.
Another change necessary for 2017 is going to see many people scrambling to enhance their site design architectures. Up to 50 % of all Access to the internet these days is performed by mobile phones including tablets.
In a recent study completed by a Google subsidiary company, it absolutely was found that the average load time to get a webpage on a mobile phone continues to be sitting at about 19 seconds to load. This same study shows that mobile device users on the other hand just have an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their internet search engine and for their AdWords advertisers, usually are not getting loaded.
So things are changing. Google now has setup an entirely separate search engine “page indexing” database inside their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and if your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google is likely to make note of this as well as your page will not be showing up inside their search results for users until you can buy this fixed.
With over 50% of website interactions now originating from mobile, it has the potential for cutting your total visitors by up to 50 % as soon as your pages have been flagged by Googlebot for being slow loading – not too mobile was helping you anyway with approximately 53% of individuals clicking off before your page ever got loaded to start with.
Actually, many WordPress theme providers are scrambling to develop and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however concerning whether they sfherw be able to get down for the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times that are consistently this fast, will virtually require the construction of “natively coded, responsive” webpages which do not use widgets of any sort. And even time choose to use convert the content of your existing fat page into a fast loading, content filled mobile page will take time that may still maintain your page out from the fast loading category.
In conclusion, the Google search engine these days is looking for professionally built, natively coded webpages to serve up solid content to its customers on mobile phones. To achieve success using a website organically in the future consequently, will demand for many online entrepreneurs, a need to rebuild existing websites.